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Old July 10th, 2006, 10:28 AM   #1 (permalink)
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Default Tip of the week: Knowing what prod your site needs

This isn’t a new topic, but since it seems to me that so many still use urban myths as guidelines for determining what prod their sites need, instead of doing some simple math, I feel urged to address the issue. Over the years I have seen jayeff post about this issue on various boards, even several times on this one, yet everyday I see people post erroneous “guidelines”, thus perpetuating the myth, especially among less experienced webmasters. Hopefully this will help with that.

Alright, so on to the math. I know many people are scared of math, but this is so simple it shouldn’t cause anyone any difficulties. The first thing you need, when calculating the prod your site needs, is to know the skim. Let’s say, for simplicity’s sake, that you run a skim of 60%, meaning you send 60% to galleries and 40% to trades. What this means, in practice, is that for every click made on your site, you send, on average, 40% of it to trades, or 0.4. In order to return 100% to trades it means that you need to send out, on average, one click to trades per visitor. And since for every click a visitor makes on your site 0.4 of it is sent to trades, simple math tells us that, in order to send out one full click to trades, you need to divide 1 by 0.4. This will give us the amounts of clicks needed per visitor, on average, in order to send out a full click to trades. So 1/0.4=2.5, meaning you need each visitor to click 2.5x, on average, for your site to return 100% to trades. In other words, if you skim 60% then you need a 250% prod in order to return 100% to trades. To repeat the same calculation, but for a 75% skim site, which would be sending 25% to trades, it’d be 1/0.25=4, so for a 75% skim site you need a 400% prod.

The above are calculations based on the assumption that all your traffic is traded. This is however not the case, in reality. You do have some bookmarker traffic, some people may e-mail the link to your site to each other and you may get some traffic from search engines as well. I will not go into further calculations here, but I will still mention that non-trade traffic needs not be repaid, therefore it will contribute to sending more to your trades. So if you have a lot of traffic from search engines and bookmarkers, you’ll be able to sustain more trades than if you didn’t. This also allows prod from traded traffic to be lower than the calculated amount, without diminishing your returns. So the more non-trade traffic your site has, the lower prod from traded traffic it can sustain, without shrinking.

Hopefully this will shed some light and help bury the myths of 150% prod being good prod. There’s more to say about this subject, but I will keep those things for another tip of the week.
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Old July 10th, 2006, 10:31 AM   #2 (permalink)
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Important topic to touch on.
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Old July 10th, 2006, 10:42 AM   #3 (permalink)
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LMAO @ 150%. I'd be pissed.

Great tip this week.
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Old July 10th, 2006, 10:43 AM   #4 (permalink)
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Great explanation of how it works
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Old July 10th, 2006, 10:52 AM   #5 (permalink)
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Ensem you TGP noob!
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Old July 10th, 2006, 10:53 AM   #6 (permalink)
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Quote:
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Ensem you TGP noob!
you can tell by my post count
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Old July 10th, 2006, 10:55 AM   #7 (permalink)
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Sometimes I wish people would turn back the clock and we go back to 88x88 or even 120x100.

Remove the cheaters and CJs and we will be so much happier.
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Old July 10th, 2006, 10:56 AM   #8 (permalink)
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As always a great tip!
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Old July 10th, 2006, 10:57 AM   #9 (permalink)
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great info man!
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Old July 10th, 2006, 10:59 AM   #10 (permalink)
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Quote:
Originally Posted by CraK
Sometimes I wish people would turn back the clock and we go back to 88x88 or even 120x100.

Remove the cheaters and CJs and we will be so much happier.
If you're turning back the clock, wouldn't we be happier with CJs...?

BTW I've just created a thumb TGP with ridiculously large thumbs as an experiment. 250x375
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Old July 10th, 2006, 11:02 AM   #11 (permalink)
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Rowan, I'm gonna kick your ass.
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Old July 10th, 2006, 11:04 AM   #12 (permalink)
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Quote:
Originally Posted by CraK

Remove the cheaters and CJs and we will be so much happier.
Shoot them all!
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Old July 10th, 2006, 11:06 AM   #13 (permalink)
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Damn, automated traffic trading is some scary shit, yo --


2hp
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Old July 10th, 2006, 11:08 AM   #14 (permalink)
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Quote:
Originally Posted by rowan
BTW I've just created a thumb TGP with ridiculously large thumbs as an experiment. 250x375
Nooooooooooooooooooo ooooooooooooooooooooo ooooooooooooooooooooo oooooooooooooooooooo ooooooooooooooooooooo ooooooooooooooooooo ooooooooooooooooooo ooooooooooooooooooooooo ooooooooooooooooo oooooooooooooooooooooo...........Ooooooooooooooooo ooooooooooooooo
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Old July 10th, 2006, 11:08 AM   #15 (permalink)
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Useful information ,and well written (i.e I can understand it)
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Old July 10th, 2006, 11:12 AM   #16 (permalink)
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Quote:
Originally Posted by rowan
If you're turning back the clock, wouldn't we be happier with CJs...?

BTW I've just created a thumb TGP with ridiculously large thumbs as an experiment. 250x375
One more TGP with big thumbs.

I think it is safe to say that there's no more money in TGPs and MGPs. People are struggling to produce better than shit-fucking-crappy-low results from traffic.. or atleast the sites that are not established ones.

I would love to have someone prove me wrong. Show me a month or 2 old site that makes even enough to cover the hosting bill. Selling traffic doesn't count.

Too much damage is being done.. and as far as I can see, things are going downhill for the newcomers.
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Old July 10th, 2006, 11:13 AM   #17 (permalink)
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Quote:
Originally Posted by 2HousePlague
Damn, automated traffic trading is some scary shit, yo --




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Look what the cat dragged in. How's it hanging Jack?
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Old July 10th, 2006, 11:17 AM   #18 (permalink)
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Quote:
Originally Posted by DamageX
Look what the cat dragged in. How's it hanging Jack?
I've been knocking around a few new ideas --

And gettin' ready for Vegas --





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Old July 10th, 2006, 11:30 AM   #19 (permalink)
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Quote:
Originally Posted by CraK
One more TGP with big thumbs.

I think it is safe to say that there's no more money in TGPs and MGPs. People are struggling to produce better than shit-fucking-crappy-low results from traffic.. or atleast the sites that are not established ones.

I would love to have someone prove me wrong. Show me a month or 2 old site that makes even enough to cover the hosting bill. Selling traffic doesn't count.

Too much damage is being done.. and as far as I can see, things are going downhill for the newcomers.
Wow, aren't you Mr. Cynical.

It's not hard for a reasonably experienced TGP webmaster to make $0.30 - $0.40 per 1,000 FHG clicks on a teen TGP, assuming you're skimming at something reasonable like 65%+. A very modest 5k site with 250% prod could pretty much run itself and make between $70 - $100 a month, which is plenty to cover hosting.

It's certainly no piece of cake these days, but it's not impossible to make money from TGPs... although I'd better stop saying that as a person new to the scene could waste a lot of money trying.
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Old July 10th, 2006, 11:30 AM   #20 (permalink)
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Sounds good... now if I could just get a bunch of trades that would return 100% or more of what I send them, I would be set.
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