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#1 (permalink) |
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Man, myth, legend.
Join Date: Oct 2005
Location: Nomad
Posts: 20,894
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We’ve seen this discussion pop up lots of times, is traffic king or is content king? Fact of the matter is that they’re both worthless, either by themselves or together, unless you throw in at least one other variable.
Think about it, you need content to get traffic. You need traffic to monetize the content. But wait, how do you actually monetize traffic and content? Did I hear someone say “by using ads”? Why, of course! You need to sell something, be it only click ads or actually selling something for a commission, but without that both your content and your traffic are worthless, unless monetized some other way. This might feel like a natural conclusion to some, which it should be, but the sad reality is that many of us have spent more time bickering about whether traffic or content is king, instead of taking a step back and not worrying about definitions but focusing on profit. While I’ve always been a critic of giving away the cow when trying to sell the milk, I’ve seen things go from bad to worse in this industry over the years. Many of us, webmasters and sponsors alike, will complain about people stealing content and giving it away for free and then using AFF or Zango to make money off of the generated traffic. But what many don’t realize is that both sponsors and big-time TGP webmasters are the ones primarily responsible for this situation. Confused? Let me illustrate my point. A few weeks ago a sponsor contacted me and wanted my opinion on a gallery in the works. I made a few color and layout suggestions and proceeded with criticizing the lack of ad links. I think the gallery had a total of TWO links to the tour. The reply I got was that many of their affiliates would complain if FHG’s had too many ads on them and wouldn’t list them. Now, aside from me, does anybody else see what’s wrong with this picture? The above has been going on for years. First of all, TGP owners started demanding more content and less ads per gallery years ago already. What happened was that the sites giving away the biggest amount of free porn (naturally) ended up with the most traffic. This is fine and dandy, aside from one thing – they started conditioning surfers into getting more and more stuff for free. Now we all know that fewer and fewer TGP’s accept submissions these days, most being powered by FHG’s. So every sponsor saw the opportunity of showing their content to more eyes and started churning out FHG’s like crazy. Again, this is all fine and dandy, but the problems started arising when sponsors had (and many still have) zero clue about what galleries converted, so they asked the abovementioned big-time TGP owners, who suggested to make the FHG’s according to their rules. So what happened is that, instead of FHG’s being used to increase sales for both sponsor and TGP owners, they started being used as literal freeloader magnets and freeloader generators. We have many more galleries out there these days than we did before FHG’s came into the picture. And while back then people were complaining about too much free porn being readily available to surfers, that situation was nothing compared to the one we’re seeing today. All of the above causes have contributed to membership sales being harder and harder to get. It doesn’t take much brainpower to realize that you can’t sell what you’re giving away for free. Thus we have the increase of using free porn in order to sell something else, such as dating, live cams, sex toys, and so on. Those do sell better in the context of free porn being given away, since they cater to needs which the free porn doesn’t satisfy. The point I’m trying to make is that the people involved in this industry, webmasters and sponsors alike, need to start thinking more about making sales, instead of creating traffic to expose content. Sure, you need content and you need traffic, they’re both important. But without sales, they’re also both worthless.
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#2 (permalink) | |
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Who does #2 work for?
Join Date: Oct 2005
Posts: 12,718
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![]() looking forward to another great read ![]()
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Traffic Trades - TGP & Toplist, Thumb & Text | Porn Reviews | Deutscher Porno Report >>Draupnir Traffic Trading Script This is the most automated trade solution available. >>RefBlock.com - hide your referring urls. ![]() ![]() ![]() Don't waste your money buying traffic from anywhere except Traffic Out ![]() ![]() ![]()
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#3 (permalink) |
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Mr Slippery
Join Date: Oct 2005
Location: The Void
Posts: 7,334
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i totally agree with you DX,
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Nude Art: Big Ass - Sex Toys - Stockings - Black Pussy - Up Skirt - Female Masturbation Boobs: Big Tits - Big Boobs - Big Naturals - Huge Tits ![]() NO JOKE - stop throwing money out of the window!! - click here - then hit up SGM_Andy on icq: 572278772 that he shall create you a whitelabel, he will provide you with everything, cause SGM webmaster area is most confusing thing i ever seen, but sales are sweeeeeeeet
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#4 (permalink) |
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I love AskDamageX.com
Join Date: Oct 2005
Posts: 154
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Great read, and this is not the first time such point is raised. Unfortunately, there has been no action towards giving away less free porn. Only actions to deliver BETTER free porn, with less ads.
Honestly, I don't see that a TGP game has a possibility to stop this. Even (theoretically speaking) if somebody gets big sites to change their rules, and sponsors change their FHGs, somebody will come along, and get that freeloader traffic, which those sites will lose, and become a big site, and all the merry-go-round will start again. I do understand your point. But I don't see a way out ![]() |
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#8 (permalink) |
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I'm on a boat bitch
Join Date: Jan 2006
Location: Funky Town
Posts: 8,402
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Tip of the Wee eh?
![]() great post btw ![]()
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![]() Paysite Designs - TGP Designs - Blog Designs Yellow Fiber 4 Life - Rule The SERPS - I'm On a Boat icq: 265808340 | aim: mrsicks |
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#9 (permalink) |
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I need help
Join Date: Dec 2005
Location: Austria
Posts: 28
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I agree too.
5 or 6 years ago, there were no FHGs available. And the signup ratio was much higher than these days. I would like to mention that the problem is also in archive pages. Archives are fine but in normal numbers. Some pages have, for exmpl. anal category in 10 or even more pages with 50 or more galleries on every page. Surfers have tons of free material for jerking off, why the hell would they sign up? |
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#12 (permalink) |
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I love AskDamageX.com
Join Date: Jun 2006
Location: Montreal
Posts: 141
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Interesting post. You've identified the problem well, but the solutions is as elusive as ever. It seems like this was a natural progression, unfortunately, because like you said, he who offers more will get more traffic.
As a guess regarding a solution, I think it would be smart for secondary providers to do a little bit of marketing to stress the difference between free porn and what comes with a membership. The current state of affairs is straining the model that's existed for a while now, namely "hey guys, get your free porn here" while you hope they continue on and sign up. For chrissake, call it free porn, and that's how they're gonna look at it. What about being a little more honest, and saying these are samples to help you find paysites, which are worth joining? Oftentimes, if the sponsor's decent, there is actually a value to joining sites. Why not make that clear? If that loses the surfer, big deal. Yeah, your traffic goes down, but it's not paying traffic anyway. I know I've personally got a few young folk thinking when I told them that their downloading torrents or surfing small clips for hours is not actually worth it for them if they actually value their time. They save $25 not joining a site, but if they spend more than a few hours surfing around for free scraps, they're not making financial sense. Might as well farm and get free vegetables instead of going to the grocery store. While you're at it, how about debunking worries about using credit cards/real names for buying porn, which is everyone I know in real life's main concern. Sales are what matter at the end of the day, and the transaction itself is what holds many back, I'm sure. Again, on most sites, not a word is mentioned about this. Sponsors are often guilty of this as well. Throw up a tgp with a list of thumbs and that's it, and I wouldn't be surprised if you're spending bandwidth costs on a bunch of leechers. All this is why I would guess that (part of) the reason review sites do well and have high prod traffic is that they're addressing buyers. |
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#13 (permalink) | ||
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Man, myth, legend.
Join Date: Oct 2005
Location: Nomad
Posts: 20,894
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Quote:
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#14 (permalink) |
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I love AskDamageX.com
Join Date: Jun 2006
Location: Montreal
Posts: 141
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Hahah your rant is definitely angrier than mine. Actually, mine's not much of a rant at all anymore, heh. That, and it's 4 years late. Makes the point, though, that not much has changed since...
...Well, no more tgp2 ![]() |
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#15 (permalink) | |
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Man, myth, legend.
Join Date: Oct 2005
Location: Nomad
Posts: 20,894
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Quote:
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#16 (permalink) |
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Traffic Guru
Join Date: Oct 2005
Posts: 377
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I, as a gallery builder I started in with 3*10 sec clips. then to continue getting listed I was forced to do 3x15s, then 3x20s and now I'm at 4x20s. this is more than enough on a gallery.
but things don't stop here. recently I've seen one of my direct competitors do 6x20s/gallery. the first thing I did was contacting the sponsors rep. and the guy answered "what's wrong with 6 clips per gallery?" . wtf!?! 2 minutes of free porn and the guy asks what's wrong?!?! I didn't expect that from a sponsor rep. I had to take this problem to the owner of the program and agreed that not more than 4 clips/gallery are allowed. now I'm curious to see when all the smart asses will start putting up 4x30s galleries my opinion is that sponsors should not allow/make galleries with more than 3x15s. period. |
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#17 (permalink) |
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I need help
Join Date: Oct 2006
Posts: 37
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Every one is probably going to flame me, but it's kinda funny talking about too much free porn being given away, on a, tgp board. I agree it has gotten worst, but seems tgp, for the most part was the start of giving away alot of free porn in the first place, or a big part of it.
The other thing I dont think webmasters seem to even think about, with all the sponsor provided content, galleries, sites, ect. Every picture and clip has the paysite url plastered on them, easy fo the surfer to just type it in and bypass the affiliate, and even more so, with so much more sponsor provided pages out there. So sure, sponsors are more than happy to deal out tons of hosted stuff. Not to mention all the branding webmasters are doing for them. I think tgp2 was good for this biz, but none of the big guys stepped up to the plate to change things. They have the traffic and the sales, why shouild they? You could also say, what if webmasters had to pay for all of their content, how much free stuff would be out there? |
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#18 (permalink) | |
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Man, myth, legend.
Join Date: Oct 2005
Location: Nomad
Posts: 20,894
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Quote:
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#19 (permalink) |
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Kaktusan Corp.
Join Date: Oct 2006
Location: Pornblogspace.com
Posts: 771
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pretty good post, thanks DX!
yeah and i am on same thinking as you. For me TGPs are just wasted types of sites already by all of us. Less free stuff results in more money at the end. A pretty good example is blogs. Surfers mainly come directly from SEs or other blogs and they are used to see just few pics or whatso on the blog and when they click, they go to the sponsored tour. So what you have - small traffic, little free content, but good sales and money in your pocket accordingly!
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#20 (permalink) | |
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I need help
Join Date: Oct 2006
Posts: 37
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Quote:
![]() Look at mainstream, non-adult, what do you get for free? A little taste, just a tease. You can't legally download hours of mp3's, but you can legally and very easily download hours of free porn video. |
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