DamageX

We all love stats and as webmasters it would be strange if we didn’t, since we depend on them to make a living. Stats are discussed day in and day out on all webmaster boards, but more often than not people tend to talk about fairly raw traffic stats, instead of concentrating on the stats that influence their revenue.

Most of us TGP webmasters have a tendency to focus primarily on how many unique (or often even raw) visitors our sites get, but don’t really think much about the earning potential of that traffic. Many will compare one TGP to another based on traffic volume, without much regard to niche, skim or bandwidth used. Being that most TGP’s are more or less FHG-powered these days, you definitely need to start comparing apples to apples, in order to determining the potential of the traffic to make your bank accounts fatter.

Let’s have an example. Let’s say we’ll compare TGP A, with 100K unique visitors per day, 60% skim and 250% overall prod, to TGP B, with 100K visitors per day, 75% skim and 350% overall prod. To many a 100K/day TGP is just that, a 100K/day TGP. But comparing TGP A to TGP B in this case you’ll notice that A will produce a grand total of 250K clicks, of which 150K are sent to galleries, while B will produce a grand total of 350K clicks, of which 262.5K are sent to galleries. Now, assuming that they use roughly similar galleries from sponsors that perform pretty much the same, TGP B would outperform TGP A by 75%, when it comes to earning potential. Add to that the fact that B is also likely to be more stable, in terms of traffic, as well as have a bigger potential to attract bookmarkers, and it’s quite easy to understand that it has potential to outperform A by much more than 75%, long-term.

But, you’ll say, you’re still not comparing apples to apples. Well, it depends on the point of view you take, but just to illustrate another alternative, let’s have a new example. Let’s have TGP C running at 60% skim with 250% prod and pushing 100K uniques per day and TGP D running at 75% skim with 350% prod and pushing 80K uniques per day. TGP C will have the same stats as TGP A in my previous example, 250K clicks of which 150K go to galleries. TGP D will be pushing 280K clicks total, of which 210K will be going to galleries. What do you know, the smaller one actually turns out to have bigger earning potential after all. Factor in the costs for bandwidth and again the stability and additional bookmarker-friendliness and you’ll see that TGP D is more likely to provide you with a fairly constant earning curve, while TGP C can fluctuate more in traffic as well as signups.

Alright, some people will now argue that 100K to galleries is 100K to galleries regardless of whether it’s sent there by a 50% skim TGP (CJ2?) or a 75% TGP and with the current costs of bandwidth dropping further and further one would be a fool not to try to grow fast. To a certain extent that is true and I will not argue against it. However, you may want to consider the fact that if you run lower skim and rely on higher traffic volume, in order to push the same amount of clicks to galleries, you’ll also need more/better hardware and bandwidth. If you run high-skim sites, say 75% skim, you’ll be able to use 50% less server power for the same amount of traffic to galleries that you’d send from a 50% skim TGP. Of course, you’ll likely use 50% less bandwidth too, so overall you’ll have lower costs for the same kind of earning potential or better, but with higher stability.

Naturally there are various other variables involved, but those are not always as easy to translate into numbers as the ones I’ve mentioned already. However, any suggestions/ideas/comments are always welcome and encouraged.

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Tara

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Hed Kandi

Filter

very interesting!

MGPdevil

Interesting samples

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simonvlc

Great article man !

Maxximus

Makes a lot of sense, but it's much easier to grow to 100K visitors with 60% skim, than 80K visitors with 75% skim, not to mention the prod increase.
I personally see that kind of prod only in niche (but it's hard to grow there).

Mainstream/mixed just generates traffic, but low prod and low sales.

natron

forbidden

Excellent...

ip0li

Great article but, for example in mature with 50% to content you can grow easily tgp to 100k, with 65 it's very very hard to get even 50k.

Just my

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paul markham

There are a few stats you missed and IMO the most important ones.

Money spent, hours worked, money earned.

The rest is just numbers.

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DamageX

You didn't happen to read the part where I said that there are more factors involved, but not all as easily translated into numbers, did you?

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paul markham

So for factors I read $$$$$$ LOL

I think we can get wrapped up in numbers too much. I can get less traffic and make more money, if I appeal to the surfer more and spend more time hitting his hot buttons.

Getting more traffic is the easy part, making more money from the traffic we already have is tougher but pays better.

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DamageX

Yes, every surfer lost on a webmaster board will visit your site after you post pics of your recent updates.

Yes, porn forum surfers are freeloaders and webmasters are likely to stop pushing your stuff if you annoy them with spam.

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MeowKitty

Thanks for the article! Great points! Where's the flow chart? Keep up the great work!

paul markham

And some will sign up. The recent bumping of my thread on GFY has brought sign ups.

If people are getting annoyed by me showing them what we have for them to sell to their traffic I will live with it.

The recent spamming of our latest snow blonde teen has brought webmasters signing up and some asking to jump the line in getting her content.

I do annoy people, but I can't kiss arse like some. What I can do is shoot pretty good porn.

But maybe to the thinking webmaster he sees my attitude as a positive.

A scammer talks sweeter and is nice to everyone. Plus all the people sweet talking probably want tons of support and don't think I'm the right guy. Then a few wiser bods will see all this and think to themselves "That Paul Markham is very likely not as over promoted as many."

And then others will thing WTF does Paul's attitude have to do with me selling to surfers, the content's good and that's all members care about.

But maybe I should kiss more arse, just only my wife's.

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mpahlca

Wow funny man you explain to them straight up its not about uniques its about hits to gallery, like the conversations we always have about how stupid people are and how they don't read or listen when you tell them something, and all of them think the same.

I still wonder why you try and educate, but your nicer than me most times anyway

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Jio

ok, so next week i hope you tell us how to build 100k/day tgps at 75% skim yeah?

or use real numbers next time.. like 10k/day tgps..

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cybermike

wildthumbs.com is at 75% skim and it sure isnt growing

mpahlca

So how are you trading? what does your site offer that is better than the sites you are trading with? have you created schemes to attract surfers in thru non-trade routes? how many of your trades are you in the top 10 of? and when can you start paying me to tell you how to do it.

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DamageX

Oh, I can tell you already now. Don't trade with sites that use 50% skim.

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