Just depends on your business model. Checking stats frequently isn't of any help if your sponsors are established and have been converting well for a long time and your traffic is spread out to many of them as mine are. I'm not comfortable attributing much significance to less than 3 months of stats for any one sponsor/site unless it's something I'm directing an inordinate amount of traffic to; that said, I think it's been more than 1.5 years since I last updated my sponsor list on my main sites. But that doesn't explain a sharp sudden drop from last month to the current month.
I think whitey's post probably explains the most likely reason: http://www.askdamagex.com/389159-post50.html
I've seen several threads - not on adult forums - where consumers are complaining about their credit card companies either tightening their limits unexpectedly or tacking on new fees. That Consumer Credit Protection bill, btw, you can all thank the new presidential administration and congress for.
Does anyone know if mainstream online retailers are seeing the same sort of sudden downturn in sales?





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, but can see many more businesses either restructuring or closing down. I know of a few folks who had fairly profitable businesses and recently confided that they are now planning for the worst and don't intend to inject further capital, but close down in the next 3-6 months unless they see an improvement. Sadly I don't see any significant improvement on the horizon for several years (tho who knows?). At the core there generally does not appear to be many areas where "real wealth" is being created, at least in the western hemisphere, which would trickle down. The western Pacific rim and Asian countries are fairly healthy economically, although that was predictable and mainly due to the global economic shift. 