Hustler is seeking an effective and creative Online Sales & Marketing Manager. This person will oversee all of the marketing initiatives for Internet and E-Commerce including affiliate marketing, e-mail marketing, social marketing, search engine marketing, media buying, print advertising, viral marketing, B2B marketing, and adult industry related public relations campaigns.
Responsibilities include:
• Increase existing sales on all web properties and bring in new business
• Execute affiliate communications such as e-newsletters offers and affiliate payments
• Lead recruitment campaigns for new affiliates and build relationships
• Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
• Perform daily reporting and analysis of affiliate traffic, sales, margins, commissions and costs
• Help develop new marketing tools and programs for the affiliate program
• Work with third-party vendor on Search Engine Optimization, PPC campaigns and refine current Google AdWords and Bing advertising programs
• Define and implement best practices for e-mail campaigns and landing pages
• Develop and execute new product promotions with marketing teams
• Assist with coordinating all marketing initiatives with print advertising
• Research and coordinate potential on-line media buys such as remarketing campaigns and banner advertising.
• Assist in recognizing new revenue streams on all online properties
• Collaborate with other marketing staff to integrate/complement marketing messages and strategies, including on-page tactics to enhance conversions.
• Create marketing strategies and work with account management to maximize existing acquisition opportunities and continuously work to identify new ones
• Seek and provide information to help determine new online customer markets
• Oversee ongoing development and deployment of marketing creatives
• Perform competitor analysis and constant monitoring
• Initiate new campaign ideas, incentives, and bonus offers
• Assist with developing and executing social media marketing strategy
• Keep abreast of industry trends and best practices in area of web marketing and engagement
Requirements:
• 3-5 years web marketing experience
• Excellent understanding of e-mail campaign performance metrics and promotions
• Experience with creating ideas for viral marketing
• Passion for e-commerce and the ability to use data/insights for driving marketing decisions
• Proficiency in Microsoft Office applications (strong knowledge of Excel a must)
• Knowledge of affiliate program software such as NATS or MPA
• Strong analytical and strategic thinking skills
• Self-motivated, creative and organized
• Excellent written/verbal, time management and quantitative/analytical skills
• High integrity, energy, motivation and enthusiasm
• Ability to work independently and team settings
• Ability to prioritize multiple tasks in a dynamic, deadline-driven environment
• Knowledge of adult industry and established relationships a plus
Please send your resume to Kelley Harris at kharris@lfp.com for immediate consideration.
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Kelley Harris | Recruiter
Flynt Management Group, LLC | Hustler
8484 Wilshire Blvd., Suite 900 | Beverly Hills, CA 90211
Office: 323-651-5400 x7211 | Fax: 323-651-1148
kharris@lfp.com | www.lfpcareers.com


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